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Promoting Women in Business

Promoting Women in Business

A fully booked Women’s Networking Breakfast, which was the first to be held by Mazars on 12th February 2015 in Ireland, explored the current challenges facing women in business, as well as providing an important opportunity to network and swap experiences. Speakers at the event included CEO of international advertising agency, McCannBlue, Orlaith Blaney as well as Helen Tynan, Director of People Operations for Google in Ireland.

Tynan spoke about Google’s approach to empower their employees to lead no matter what part of the organisation they are in. She also outlined Google’s policy on the importance of developing a more flexible working environment. As well as talking about the significance of networking events for women, Blaney touched on the need for less micro-management and more freedom for teams to get on and explore ideas. She also talked about the importance of focusing on ‘high pay-off rewarding and strategic’ activities as a way to progress, rather than easy to do tasks.

At the event, Kevin McCarthy, Director, Human Resource and Organisation Development Consultant at Mazars launched the latest Mazars External Employee Motivation Survey 2015. Now in its second year, the survey explores a wide range of factors that motivate employees including financial rewards and work life balance. In determining motivation levels the survey takes into account age, industry and gender. Based on gender, this year’s survey shows very little variance with 87% of male respondents and 84% of female respondents report being motivated or very motivated as they go about their daily work. Commenting on the Women’s Networking event, McCarthy said he believed it is important for Mazars to get involved in networking events as people are a significant part of how Mazars’ clients deliver their business.

“Only 13% of the boards of Irish advertising agencies are women so there’s a lot of work to do to get a little bit more balance. So I think what it (networking events) does do is get women out chatting to each other about the challenges they face, swapping stories to give a little bit of extra incentive to put themselves forward for more leadership roles in companies.” Orlaith Blaney is CEO of McCannBlue and one of The Sunday Independents’ 50 most powerful and influential women in business.

Thibaut Bataille. Global Marketing Director. Mazars Group

Further reading on the topic: Mazars Ireland Women’s Networking Breakfast with Google + McCannBlue

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